What is Learning Analytics? 

Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs. 

Source: Wikipedia 

Why is Learning Analytics Important? 

Educators: can use learning analytics to monitor the learning process, explore student data, identify problems, discover patterns, find early indicators for success, poor marks or drop-out, assess usefulness of learning materials, increase awareness, reflect and self-reflect, increase understanding of learning environments, intervene, supervise, advise and assist, and improve teaching, resources and the environment.

Learners: can use learning analytics to: monitor their own activities, interactions and learning process, compare their activity with that of others, increase awareness, reflect and self-reflect, improve discussion participation, learning behaviour and performance to become better learners.

Source: European Commission